This meeting, held this year in the Ethiopian capital Addis Ababa, is about Africa’s Transformation. And there is no greater transformation taking place than in the continent’s entrepreneurial realm where Africans are showcasing their immense skills and creativity, and transforming the brand that is Africa. We will see a lot of this on display at the meeting!
I am often asked about the “poverty” in Ethiopia and Africa. People are amazed when I answer that there is no poverty in Ethiopia or Africa. What there has been is a poverty of ambition, one wherein we were never supposed to dream big and execute grand ambitions – such as building global companies and global brands that employ thousands at prosperity wages, all from the place where we were born and raised .
This happened because endless numbers of entities monopolized Africa’s image, our brand. They insisted that we Africans were incapable of doing it for ourselves. And they still craft imagery and stories that support this, a never-ending presentation of our shortcomings coupled with their never-ending attempts to counter these “failings”.